About Us

Hi, we are Dakota and Christina, two Sicilian water sign souls from the dreamy Southwest desert and owners of Swindle My Soul! Thanks visiting our online retail store and supporting our business :)

Swindle My Soul is an online retail utopia that serves up new and vintage looks to all humans and aliens. We cater to a fresh creative and edgy customer that has an appreciation for the unusual and describes their personal style as lawless and undefined.

Retail is a wild industry. We feel strongly about changing the way people view what they wear and how they shop. Fashion is a fun, expressive and artistically charged experience, but it doesn't have to be so fast paced. If we can focus on purchasing things that we really love, instead of just as a knee jerk reaction to short lived trends, then we can reduce the amount of waste on our planet as well as in our closets.

SMS was created in 2017 as the new age, younger sibling web store to Swindlers boutique in Tucson, AZ. Our goal is to serve up items that we know you can't live with out and that we hope you'll enjoy for a long time.

We are proud to be reducing waste by using recycled packaging, selling gently used and vintage items, made in USA whenever possible, and listing carefully selected goods that we hope you'll keep for more than the average product lifespan. 

We love to support local artists, women owned and black owned businesses whenever possible and enjoy working together to collaborate on creative projects. To work with us, please visit our contact page. Thank you for your continued support!