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About Us

A well-maintained brand not only communicates the quality, values, purpose, beliefs and promises of the company, but it also expresses the soul of the company.

Hi, we are Dakota and Christina, two Sicilian water signs from the dreamy Southwest desert and owners of Swindle My Soul! Thanks visiting our online retail store and supporting our small business!

Swindle My Soul (SMS) aims to be an online retail utopia. We hope that when you don't quite know what you are looking for, that you will find it here. We cater to a fresh creative and edgy customer that has an occasional appreciation for weirdness and describes their personal style as fluid and always changing.

Retail is a wasteful industry. We feel strongly about helping to shift the way people view what they wear and how they shop. Fashion is a fun, expressive and artistically charged experience, but it doesn't have to be so fast paced. If we can focus on purchasing things that we really love, instead of just as a knee jerk reaction to short lived trends, then we can reduce the amount of waste on our planet as well as in our closets. Extending the life of the clothes in your closet is better for the Earth.

SMS was created in 2017 as the new age, younger sibling web store to Swindlers boutique in Tucson, AZ. Our goal is to serve up items that we know you can't live with out and that we hope you'll enjoy for a long time.

We are proud to be reducing waste by using fully compostable packaging, recycling all plastics, selling gently used and vintage items, made in USA whenever possible, and listing carefully selected goods that we hope you'll keep for more than the average product lifespan. 

We love to support local artists, women owned and black owned businesses whenever possible and enjoy working together to collaborate on creative projects. To work with us, please visit our contact page. Thank you for your continued support!

xx Christina & Dakota